Friday, June 19, 2009
Thoughts On The Future Of The Small Screen
Remote Control Marketing: Don't Interrupt; Interact
8 hours and 27 minutes is the average amount of time the average American spends in front of the TV. Wow. That gives a lot of opportunity for advertisers. This article talks about digital TV and its potential in the advertising world. The article claims that internet advertising is immature and not yet proven it self to be highly effective advertising medium. I am not sure how internet advertising is not proven itself as highly effective if internet advertising brings in billions of dollars a year. However the article proceeds to talk about how the arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.
The term “Remote Control Marketing” was used to describe a marketing technique that viewers will experience when they could control what they would like to interact with online.