37 sites will have the new advertising format. It is very important that advertising stays up to date and innovative, so the companies can profit off the ever changing internet. I found this very interesting.
These features will include:
The Fixed Panel (336 wide x 700 tall), which remains in view as a user scrolls up or down the page.
• The XXL Box (468 x 648), the extra wide side-of-page ad that expands to 936 x 648 and includes page-turn and video capability.
• The Pushdown (970 x 418), which opens big to display the ad and then after seven seconds rolls up to the top of the page (collapsing to 970 x 66).
An initial group of 24 OPA members including The Times, Forbes and ESPN committed to begin making the new standards available to advertisers by July. More than a dozen other Web publishers have since joined the effort, with the 37 participating sites reaching a combined 132.2 million visitors, according to the OPA.
Check out more info on the new advertising format.
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