Tuesday, June 23, 2009
ARE YOU AFFECTED?
How will they affect you?
This article on iMedia was pretty interesting. It talked about current trends and how they can effect your business and marketing strategy. These trends ranged from the growth of social media in digital advertising and marketing to the economy and the inevitable cuts is budget.
Here are some article highlights
* Twitter broke into the mainstream, turning many on to its power as a branding
* Despite dire predictions, display has remained resilient
* More brands have embraced social media, helping them solve potential brand disasters quickly
* The economy has left several top advertisers in tough shape, which could be devastating for agencies in the future