Friday, July 10, 2009

Bing is Growing and Growing

Microsoft is gaining ground with its search engine Bing, but Google still dominates the market. Microsoft's Bing grabbed 5.25% of the U.S. Internet search market in the four weeks ending June 27, while Google captured 74% of the market, according to data released by Hitwise Thursday.

Yahoo took 16.2% of the search market last month -- up from May, but down from the 20% in June. IAC/Interactive Corp.'s slid to 3.2%. The remaining 48 search engines in the Hitwise Search Engine Analysis accounted for 1.36% of U.S. searches

While the percentage for U.S. searches among the leading search engines declined for all, excluding Google, Bing still continues to see growth, Hitwise says. Looking at the weekly percentage of U.S. searches for Bing, the engine has grown an average weekly rate of 25% for June 2009.

Adding in and MSN Search along with Bing, the combined search engines have grown at an average of 16 percent during June 2009. Hitwise estimates that Bing grew faster than the three other prominent search engines for the month.

Microsoft continues to chip away at market share. Whitney Burk, director at Microsoft Bing, declined to comment on the Hitwise findings, but says Microsoft believes people are not overly loyal to their search engines, and many are more than willing to switch to something new.

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