The Twitter Effect

Bruno, The docu-comedy about a flamboyant gay teenager interacting with real Americans, may have suffered from a unique instant rating capability by users of twitter. With Twitter we can instantly find out what the public thinks is hot or cold. Bruno reviews by Ebert may become insignificant to the millions of views by everyday people. Twitter is consistently showing its power. READ ABOUT IT IN TIME.

Bing is Growing and Growing

Microsoft is gaining ground with its search engine Bing, but Google still dominates the market. Microsoft's Bing grabbed 5.25% of the U.S. Internet search market in the four weeks ending June 27, while Google captured 74% of the market, according to data released by Hitwise Thursday.

Yahoo took 16.2% of the search market last month -- up from May, but down from the 20% in June. IAC/Interactive Corp.'s Ask.com slid to 3.2%. The remaining 48 search engines in the Hitwise Search Engine Analysis accounted for 1.36% of U.S. searches

While the percentage for U.S. searches among the leading search engines declined for all, excluding Google, Bing still continues to see growth, Hitwise says. Looking at the weekly percentage of U.S. searches for Bing, the engine has grown an average weekly rate of 25% for June 2009.

Adding in Live.com and MSN Search along with Bing, the combined search engines have grown at an average of 16 percent during June 2009. Hitwise estimates that Bing grew faster than the three other prominent search engines for the month.

Microsoft continues to chip away at market share. Whitney Burk, director at Microsoft Bing, declined to comment on the Hitwise findings, but says Microsoft believes people are not overly loyal to their search engines, and many are more than willing to switch to something new.

Jacksons Death was 3rd largest web event of the year

Yesterday's funeral and memorial service for Michael Jackson was the third biggest Web event of the year, failing to be as big as news of Jackson's death, or Barack Obama's inauguration, Peter Kafka reports. Akamai, which operates a content delivery network, says it delivered 2,185,000 "live and on-demand streams" yesterday-far less than the 7 million-plus streams it delivered during Obama's inauguration.

An unfortunate event like this needs no advertising. I feel that would be in bad taste. However it would be good to provide the viewers with live, up to date and complete coverage to keep brand loyalty and provide a good service the viewers. Very interesting though.

Facebook Now For An Older Bunch

Strategy Labs have released very valuable information about the demographics of Facebook.

Facebooks bread and butter have been teens and young adults since its birth in 2004. But it appears as a new older batch of users are drastically outnumbering the younger users. I am not sure how Strategy Lab retrieved this information or what their methods of data retrieval is, but I find this new information on demographics questionable.

I am guessing that facebook estimates the users age by the submitted date during registration. But the new "blocking" trend in facebook (just putting the birthday and not the year) could leave large numbers of high school and college students in the unknown group of 55,000,000+.
I have 940 friends on facebook, mostly high school and college. Mostly all of them hide their birth year. Out of my nearly 1000 friends a dozen or so are in the "older" age group. How does Stredegy Lab take that into account?
Under the people you may know application that suggests freinds to me, I am rarely reffered to older people in or around my network.

Does this speak on the actual demographic or does it reflect facebooks unintential ability to segregate the different age groups?

Or am i just not freinds with many older people?

I just found it interesting how accurate the data was for Stradegy Media.

BING

I found this homemade Bing information advertisement pretty interesting. This video shows some of the features of bing. I like how the video markets bings ability to cut down on search overflow and get the user directly to what they want to see. I have been trying to use bing to get more fluent. Lets see how effective bing is.

Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media

The agency estimates that Internet ad spending will expand 10.1% in 2009, an increase of more than 1.5 percentage points over its last forecast in April.

This is amazing as the internet is becoming the dominant medium information. This dominance is slowly affecting the advertising world as well.

-"By 2011 we expect it to account for 15.1% of all ad expenditures, up from 10.5% in 2008," the report predicts. "Most of this growth will come from paid search, which is an ideal method of reaching consumers looking for bargains. In the U.S., we predict search advertising to grow 20.0% in 2009, while traditional display grows 3.0% and classified grows just 1.8%." -

Entertainment News Sites Boosted by Online Video

A recent comScore report says that nearly 55 million Americans visited an entertainment news site in May 2009, representing a 7% increase versus the previous year. Online video has also become an increasingly important channel for content in the category, with the number of videos viewed growing 53% in the past year. In total, Americans spent more than 893 million minutes, approximately 15 million hours, on entertainment news sites, with 44% of the total time spent in the category occurring at work.


ONLINE VIDEO BREAKDOWN